Customer Value Agreement

Every piece of Cat® equipment is designed and built to provide maximum productivity and operating economy throughout its working life. Holt of California can help you maintain that built-in value through a Customer Value Agreement (CVA). Extend the life of your equipment investment and increase your uptime with trustworthy dealer support for planned and on-site maintenance.


A CVA is any arrangement between you and Holt of California that helps you lower your cost per unit of production. Each agreement focuses on an individualized plan for anything from a single piece of equipment to an entire fleet. Services include oil changes, remote monitoring, manufacturer-prescribed maintenance and much more. You also receive access to digital monitoring tools with every Cat CVA. These tools allow you to access operating parameters for your construction equipment from anywhere with an internet connection.

Agreements are tailored to fit your business needs and can range from simple Preventive Maintenance Kits to sophisticated Total Cost Performance Guarantees. No matter which option you choose, you can be assured that Holt of California will provide you with careful planning and ongoing attention that will help you succeed. You’ll also have total peace of mind if you ever need to change or cancel your service — you can revise or end your CVA at any time with 30-day notice.

We can fine-tune every detail of the plan to fit your business. Our team will review the amount of equipment protection plan (EPP) coverage you want, whether you perform the maintenance in-house or want dealer service and more. Whatever you choose, you can trust that you’ll have factory-certified experts working on your machinery when you bring it to us.

When you have a CVA with Holt of California, you have more time to do what you do best – run your business. Trained dealer technicians assist you by maintaining your equipment and driving down operating costs. In the end, everyone’s goal is the same: helping you get more work done at a lower cost.


+ Agreement Flexibility – adapt to level of support to meet your requirements
+ All maintenance parts and tools – Cat maintenance parts/tools for routine services
+ Accurate, professional testing – Caterpillar trained technicians have the specialist knowledge, technology, and global backup to check your equipment
+ Early Warning – advanced diagnostics to identify problems and schedule repairs
+ Plan ahead with greater confidence – improved reliability enables tighter scheduling of maintenance intervals
+ Increased uptime – engines run longer and more efficiently, improving profitability
+ Boosted resale value – our maintenance records make it easy for you to report owning and operating costs to customers

Contact Us Today To Learn More about Customer Value Agreements

*CVA: Subject to restrictions and availability. Additional terms and conditions may apply.